MEET OUR TEAM

SECCI is powered by people who live, work, and care deeply about our coast. Our Directors work collaboratively with government, industry, and the community to ensure the coastline is protected and cared for now and into the future.






Rob Hogan - Managing Director

Rob brings sophisticated business leadership and financial management expertise to SECCI’s Board. His extensive experience in building and leading large-scale enterprises, combined with his strong local ties and strategic vision, strengthens SECCI’s ability to deliver outcomes with both commercial discipline and community focus.   
  
Rob is an experienced business founder, director, and industry leader with a proven track record in growing and managing complex organisations.  
 
In 1997, Rob and Rebecca founded The Country Care Group, an assistive technology and home care equipment company that has expanded to include more than 70 stores nationally and internationally, supported by significant manufacturing operations. The company employs around 800 staff   and has grown into one of Australia’s leading providers in its field. 

He has also held leadership roles with key industry bodies, including serving as director and chairman of non-for-profit industry bodies. Rob’s background spans structural engineering, heavy machinery operations, and agriculture, underpinned by extensive experience in corporate governance, financial oversight, and strategic planning.  

Rob has worked extensively with government departments at both the state and federal levels over the past 28 years, leading negotiations on major supply contracts and policy matters. His proven ability to engage constructively with government stakeholders across a range of issues has resulted in long-term partnerships and successful outcomes. 

 

As a property owner and shareholder in local marine facilities, Rob combines high-level business and financial expertise with a strong commitment to the south-east coast communities.  

 

Rob’s leadership brings strategic insight, operational depth, and a strong results focus to SECCI. His extensive experience engaging with government departments adds a valuable dimension to the organisation’s advocacy and long-term strategic planning efforts. 



Mark Rothall - Director


Mark plays a pivotal role in SECCI’s leadership, bringing extensive local industry knowledge, operational experience, and deep community connections to the organisation. His long history in the fishing and farming industries, along with decades of community involvement, grounds SECCI’s strategic direction in practical insight and local expertise. 
 
Mark brings more than four decades of hands-on industry experience and community leadership to SECCI. Having worked extensively in the professional rock lobster fishing industry and as a beef cattle farmer, Mark has developed a deep understanding of the economic and environmental factors that shape the South East region. 


Mark has held a number of key leadership roles, including President of the Kingston Fisherman’s Association, Chairman of Cape Jaffa Marine Facilities and the Cape Jaffa Community Corporation, and co-Chair of the Cape Jaffa Seafood and Wine Festival. His long-standing involvement in local sea rescue services, community organisations, and industry associations reflects his commitment to regional resilience and collaboration. 


Mark’s extensive local industry knowledge, combined with his strong community ties and practical governance experience, provides SECCI with valuable insight into coastal operations, stakeholder engagement, and community priorities. 



Hayley Peacock – Company Secretary 


Hayley brings strong organisational, financial, and governance support skills to SECCI through her role as Company Secretary. She has worked alongside Rob Hogan for the past five years as an Executive Assistant, providing high-level support across multiple businesses and entities. In this role, Hayley has been responsible for managing budgets, coordinating financial reporting, overseeing property and investment administration, preparing board papers and strategic documents, and ensuring compliance and operational efficiency across complex structures.

Prior to this, Hayley worked as a Branch Manager in a mining town in Western Australia, gaining valuable leadership and financial management experience through overseeing budgets, reporting, and daily operations.
 
Passionate about making a meaningful difference, Hayley brings a practical and detail-oriented approach to governance and administration, supporting SECCI’s Board to operate effectively and transparently as the organisation grows.


🌟 Thank You to Our Partners


SECCI cannot operate without the financial support of our community members. Several individuals have made significant contributions, some donating up to $25,000 to help us protect and restore our coastline.


Their generosity is a testament to the deep care and commitment that exists within our region.

 

We extend our deepest gratitude to the incredible individuals, businesses, and organisations whose donations have made the South East Coastal Care Initiative (SECCI) possible.

 

Your support is more than financial, it’s a powerful statement of belief in the future of our coastline and our community.
Thanks to your commitment, SECCI is able to:

 

  • Restore and protect our beaches, creeks, and seagrass beds
  • Reopen vital community access points like marinas and boat ramps
  • Deliver practical, long-term solutions for sand management and erosion control
  • Empower local voices and bring people together for a healthier, more sustainable coast

 

You are not just donors, you are partners in every success and every milestone we achieve. Your generosity is helping to secure a thriving, resilient coastline for generations to come.

 

Thank you for being champions of our coast and for making a real difference. 

🌊 Get Involved


Becoming part of SECCI means joining a growing community of locals, businesses, and supporters who care deeply about our coastline.
There are two simple and powerful ways you can help make a difference:

💙 BECOME A MEMBER


Becoming a SECCI member is a simple but powerful way to support the future of our coastline. Membership connects you with like-minded locals, gives you a voice in coastal management, and helps drive real action on the issues that matter to our community.


As a member, you can:

  • Stay informed through regular updates on projects and advocacy
  • Participate in community meetings and events
  • Contribute your ideas, skills, or time to coastal care initiatives
  • Show your support for sustainable coastal management in our region



Whether you’re a resident, business owner, recreational user, or simply passionate about protecting our coast — your involvement makes a difference.

To join, email info@secci.org.au



🌟 Donate to Our Cause


If membership isn’t for you, you can still make a lasting impact by donating to SECCI.
Your contribution directly supports our ongoing work to:

• Restore and protect beaches, creeks, and seagrass beds
• Reopen vital community access points like marinas and boat ramps
• Deliver long-term solutions for sand management and erosion control
• Empower local voices for a healthier, more sustainable coast


Every donation, large or small, helps us protect the places we all love and ensures SECCI can continue delivering meaningful outcomes for our community.


💚 We'd love to hear from you — contact us today at  info@secci.org.au to donate and become part of the movement to protect our coast.